Conscious Choice Seattle: Advertising in Seattle Conscious Choice

Info | Advertise

Advertising in Seattle Conscious Choice

We present on these pages an extensive amount of material. If you’d prefer not to wade through it all, we welcome the opportunity to give you a complimentary marketing consultation. Click here for our contact information.

You have found a great place to advertise your services and/or product(s), a place where you will reach the people most interested in them. In these pages, you’ll find tips and information on how to attract what you want, how to choose from among our ad formats, and how to design your ad.

Our advertising rates and information on discounts are posted here, too. You’ll also find information about our technical specifications for ad copy submission. You’ll likely be interested in the some of our reader demographics. We’d love to create a connection with you, and between you and our readers.

We also can place your advertising in any or all of our sister publications: Whole Life Times (Los Angeles), Common Ground (San Francisco), Shared Vision (Vancouver, BC) and Conscious Choice (Chicago).

Click here to download a pdf of our advertising rates and sizes (requires the free Adobe Reader).

Here are some general tips:

Your ad’s job is to pique the reader’s interest enough to take an action — make a telephone call, request a flyer, attend a free introductory event, visit a Web site — and learn more. In general, the less said the better. A common mistake is to create an ad with the intention that it will “close the sale,” cramming so much information into it that many readers won’t be willing to plow through it. Remember: the ad’s job is merely to call the reader to action; it’s your job to close the sale.

It’s important that you distinguish your product or service from what others in the field are offering. This can be as simple as saying “downtown Everett” or mentioning that you integrate Reiki and sound healing with your bodywork practice.

Whenever possible, include the word “free.” Many people respond very well to the idea of getting something free, so if you want to entice potential clients to attend an intro evening, call for your brochure, or make an appointment for a mini-consultation, use the word “free” prominently. If you don’t want to give something away free, consider offering a discount on something.

Most new advertisers, in bringing their ideas into form, do so on a sheet of paper containing nothing other than their ad layout. Realistically, of course, your ad will sit on a page with lots of other things. You may want to cut out your ad and lay it on a copy of Conscious Choice (or whatever publication you’re advertising in) to see how effectively it draws attention.

Grabber headlines, eye-catching graphics, and white space draw attention. If you are in one of the helping professions, consider using your photo. Readers often get an intuitive “hit” on whether the person they see in the ad is someone they’d feel safe with. It’s not about how attractive you are; it’s about the energy the picture carries. Having a current photo that projects your intent honestly is most important.

Advertising is an investment in your business’s future. As with any investment, it’s important to know what you want to invest and what you expect in return. Keep in mind that until she or he gets to know you, your advertisement is the only impression a potential client has about you.

Recommend this page to a friend

Top Ten pages recommended to friends: