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Conscious Choice is dedicated to helping our readers live richer, fuller, and personally authentic lives. The stories and information we present provides the public with inspiration, information and resources about health, spirituality, personal growth, food (including restaurant reviews), environment and social and economic justice. We engage our readers in conversations to empower positive choices for the natural and social environment. Conscious Choice is your monthly resource for authentic living.
Reach 60,000 readers (based on a typical press run and including a modest pass-along factor)
For eighteen years and 224 monthly issues as The New Times and Evergreen Monthly we have appealed to thoughtful, motivated, and open-minded people, willing to expend their resources on products and services consistent with their values. Our readers have one overriding feature in common: they tend to be serious seekers. They want to improve themselves and the planet on all levels — spiritual, emotional, mental, and physical — and they are actively searching for services and products that will support their journey.
Conscious Choice readers are:
- Well educated — twice as likely as the general population of the Seattle metro area to have a graduate or professional degree.
Reader Profile
- 80% are women, 20% men
- 40% 25-44
- 30% 45-54
- 70% Hold at least a College degree
- 26% Hold a Postgraduate degree
- 38% $40,000-$79,000
- 27% $80,000-$150,000
- Avg. $72,156
Lifestyles
- 77% Currently attend classes or are interested in yoga
- 77% Currently have or are interested in developing a spiritual or meditation practice
Readership
- 19% First-time or less than one year readership
- 62% Have read more than 3 years
- 81% Current readers who don’t want to miss an issue
Purchase Habits
- 76% Purchase vitamins, supplements monthly
- 72% Purchase natural health and beauty products monthly
- 77% Purchase organic foods weekly
- 69% Have purchased a book or product advertised in these magazines
Source: 2005 VAC Reader Survey
Conscious Choice distribution: Conscious Choice can be obtained free of charge at more than 500 carefully chosen distribution locations, including bookstores, Seattle and most Kind County Public Libraries, specialty retail shops, grocery and specialty food stores, practitioners’ offices, churches, training facilities, fitness centers, restaurants, and coffee shops. Our distribution is reviewed monthly to assure the best possible visibility for your ad. In addition, nearly 1000 subscribers have the paper mailed to them every month.
80% of our distribution is in the greater Seattle metro area, including Bellevue, Kirkland, Edmonds, Everett, and Tacoma. The remaining distribution is primarily in Western Washington and Oregon. We also have readers of discriminating taste throughout the United States and Canada.
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