January 2006 | From the Editor
Name That Change
By Bob Condor
Change is good.
Sometimes you tell yourself that and you are not quite convinced. But other times there is no doubt change is positive. This is one of those times of zero doubt. Evergreen Monthly is changing its name to Conscious Choice.
It reflects our company’s commitment to consciousness, yes, but also gets right to the awareness that our magazine hopes to bring to Seattle and the Puget Sound community.
We are in the business of encouraging readers to improve quality of life. We want to bring more energy to your life and for your life. We want people to feel good about themselves. Then they can pass on the esteem to others.
It is a sort of community-building from the inside out.
Each day, we all have choices about what sort of person we intend to be. We can choose to stand up or stay silent. We can laugh it off or wring our hands. We can dig deep or barely scratch the surface. We can keep our promises or abandon them like houseplants shriveled from lack of water. We can pray or not. We can ask for help or shoulder it alone.
We have decisions about our actions. We might decide, say, to eat organic, buy fair-trade, forgive a friend, practice yoga, volunteer our talents to a community group or seek natural therapies or keep love alive.
At Conscious Choice, we respect those decisions. We look to support you with stories, columns, news items, essays, photos and, of course, advertisements about making conscious choices.
Our newly titled magazine will continues its rich blend of topics, including natural health, personal growth, spirituality, food, environment and social good. We will add some new categories, such as the debuting Conscious Culture section to reflect how movies, music and the arts, along with our current coverage of books, can deepen meaning and awareness.
This month’s culture section features “One: The Movie” created by an attorney, of all people, who envisioned it was time to make a documentary about oneness. The film opens in Seattle at the Landmark Varsity Theatre Jan. 6 (check out www.onethemovie.org ).
Other new categories: We will feature more yoga stories as part of an expanding commitment to fitness and movement stories.
We have added Conscious Comment to signal our eagerness for conversation from readers and thinkers among us. Paul Rogat Loeb starts it off with his take on today’s precarious job market.
You will see more changes in Conscious Choice as 2006 rides on. One thing we will be constant, whether we use CC or EM as shorthand. We intend to be Seattle’s authoritative source for quality of life and consciousness—but never by being a know-it-all.
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